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PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

Jackie Aina
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What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
P R O D U C T S M E N T I O N E D:
PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
C O L L A B S
Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

C O N N E C T W I T H M E:
instagram: @jackieaina
snapchat: jackieaina
facebook: Jackie Aina
twitter: @jackieaina

B U S I N E S S:
For business inquiries please contact jackie@rare.global

*Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

Changing the standard of beauty, one tutorial at a time :)
Phil 4:13

Praktische Tipps & Styling

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19 Mai 2019

foundation shades100 shades100 foundation shadespur cosmeticspur live your selfie foundation

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KOMMENTARE 2 312
Jackie Aina
Jackie Aina Vor Monat
PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously. We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!
onlooker4564
onlooker4564 Vor 26 Tage
That thing of you chanting your own name....weird....
Grace Riccini
Grace Riccini Vor 28 Tage
👏👏👏👏👏👏👏
candy knight
candy knight Vor 3 Stunden
Thank you for clarifying about swatching shades on different skin tones.
Dominic's Way
Dominic's Way Vor 16 Stunden
They went “100” % the way Get it 100 % and 100 shades
solis
solis Vor Tag
I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.
jayla bryant
jayla bryant Vor 2 Tage
And that’s exactly what I did. Watched another video 🤣
Blu Blaq
Blu Blaq Vor 2 Tage
You are teaching me soooooo much about makeup. ❤
Ivy Aiken
Ivy Aiken Vor 3 Tage
it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed
artemisia trifone
honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!
Joy Yi
Joy Yi Vor 3 Tage
I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade
Skye bouwkamp
Skye bouwkamp Vor 4 Tage
People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.
Ashley
Ashley Vor Tag
People were happy with Fenty and their foundation range.
Jackie Aina
Jackie Aina Vor 4 Tage
people don’t watch THE FULL VIDEO before commenting and it shows. those of us who are used to being left out are allowed to be skeptical.
Mollie Schonberger
for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!
doorframepush
doorframepush Vor 7 Tage
Teint Idole is over-rated imho. I used to use it, the coverage sucks.
Charity Smith
Charity Smith Vor 9 Tage
Pls do a video with the fam!
McKenzie Jones
McKenzie Jones Vor 9 Tage
If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?
Jackie Aina
Jackie Aina Vor 9 Tage
that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.
Ana Allen
Ana Allen Vor 9 Tage
wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick
Super Kay
Super Kay Vor 10 Tage
Jackie...did you just hit the whoa? Lmao
A Isse
A Isse Vor 10 Tage
Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕
Victoria Stone
Victoria Stone Vor 11 Tage
I love you!
Fermin Ortiz Jr
Fermin Ortiz Jr Vor 11 Tage
1,000 shades next
Jamie Hargrove
Jamie Hargrove Vor 12 Tage
Where would you suggest going to get a foundation shade match that would have access to a range of good products.
Jamie Hargrove
Jamie Hargrove Vor 12 Tage
The mind your childcare comment hit me hard lol
LB Lipney-Burger
LB Lipney-Burger Vor 12 Tage
Jaaaaackie WHAT foundation brush is that? Dang I want to try it
Oblong Polka Dots
Oblong Polka Dots Vor 12 Tage
Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!
ren oops
ren oops Vor 13 Tage
Your so pretty and funny it not fair you don't even need make up
Trice Tyme
Trice Tyme Vor 13 Tage
Thanks
The Fallen Star
The Fallen Star Vor 14 Tage
“Yes my thumbnail is missing”. *I deadass thought she meant the video thumbnail*
A Jar of Jam
A Jar of Jam Vor 14 Tage
This was such a thorough review. Thank you!
The Fallen Star
The Fallen Star Vor 14 Tage
Sis send me my shade!!!!
ahgase kayla
ahgase kayla Vor 14 Tage
thanks for such an in depth review! you look amazing
nehv78 Sm
nehv78 Sm Vor 14 Tage
Your makeup looks good.
z a myers
z a myers Vor 14 Tage
I might need to go buy that
Lexi Hamm
Lexi Hamm Vor 14 Tage
only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching
Jackie Aina
Jackie Aina Vor 14 Tage
if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.
Jackie Aina
Jackie Aina Vor 14 Tage
I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.
Lexi Hamm
Lexi Hamm Vor 14 Tage
@Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism
Jackie Aina
Jackie Aina Vor 14 Tage
what are you even talking about like did you even watch the video...
Gwendolyn Solanke
Gwendolyn Solanke Vor 15 Tage
I am gonna try this......just because you said I should be able to find my shade and its light weight.
Mack Doesn’t
Mack Doesn’t Vor 15 Tage
LIGHT RANGE LOOKS SO LIGHT OMG thank goodness
Super Kay
Super Kay Vor 15 Tage
Jackie did you just hit the whoa? 😂😂😂
Betty Bane
Betty Bane Vor 15 Tage
I’m interested in this
Natty L
Natty L Vor 15 Tage
Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare Me: Tass 😂😂😂😂😂 *cant breathe *
Books Boots and Music
Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂
The Dodo
The Dodo Vor 16 Tage
When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.
Charis Sims
Charis Sims Vor 16 Tage
Okay but when I think of olive , I think green ?? Somebody help me out 😭
Audriana Tony
Audriana Tony Vor 16 Tage
O fawk nooo. Where is the theme song sis!! 😂😂
Angie Hoyos
Angie Hoyos Vor 16 Tage
Guys i just started my youtube chanel from zero, would appreciate some love ❤️
IndiaJL
IndiaJL Vor 16 Tage
🤠
Aida G
Aida G Vor 16 Tage
It feels like ester lauder double wear
Nadia Nanette
Nadia Nanette Vor 16 Tage
This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie
Mary Macfadzen
Mary Macfadzen Vor 16 Tage
It looks like that shade matches you perfectly!
Nikki Raynor
Nikki Raynor Vor 17 Tage
does anyone know what lashes she’s wearing? 🙏🏻
kilyssah
kilyssah Vor 17 Tage
Their website is helpful too with finding your shade.
Beatrice2 2
Beatrice2 2 Vor 17 Tage
Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR
Andrea Guerrero
Andrea Guerrero Vor 17 Tage
Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.
Boi I think not
Boi I think not Vor 17 Tage
No one at all: JACKIE: MIND YA BUSINESS AND WORRY BOUT YA CHILD CARE HOW BOUT DAT
kldruh
kldruh Vor 17 Tage
AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?
Amoy Hong Ping
Amoy Hong Ping Vor 17 Tage
I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety
alwayzjello
alwayzjello Vor 17 Tage
Where can I buy the minis?
alwayzjello
alwayzjello Vor 17 Tage
I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.
cherrypie37
cherrypie37 Vor 17 Tage
During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.
Sunset Gao
Sunset Gao Vor 17 Tage
She looks like she isn’t even wearing foundation! Wowowowow
MelonMonay95
MelonMonay95 Vor 18 Tage
I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍
Kennedy Montanye
Kennedy Montanye Vor 18 Tage
Pores? WHERE?!?!
Courtney Bracey
Courtney Bracey Vor 18 Tage
“No pores found...error 404” 💀. Loved this review!
Eva Marva
Eva Marva Vor 18 Tage
"100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!
Maraviar McCoy
Maraviar McCoy Vor 18 Tage
Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.
jdeang817
jdeang817 Vor 18 Tage
I bought the pressed powder for my daughter last night, it looks amazing on her!
SANDRA DUDLEY
SANDRA DUDLEY Vor 18 Tage
Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol
Justine Deruyck
Justine Deruyck Vor 18 Tage
I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.
Ashley Marie
Ashley Marie Vor 18 Tage
i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰
doombuggy123
doombuggy123 Vor 18 Tage
Shoooooooot, that foundation made your skin look FLAWLESS
AngelsHikari
AngelsHikari Vor 18 Tage
Cool heading there now!
Monica Williams
Monica Williams Vor 18 Tage
Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!
my dost
my dost Vor 18 Tage
Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them. The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...
Aza Briand
Aza Briand Vor 19 Tage
Maybe it’s just on camera but DG6 looks exactly like your skin ❤️
Laporsche La Belle
Laporsche La Belle Vor 19 Tage
I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook
Catherine Martinez
Catherine Martinez Vor 19 Tage
Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️
Sabrina Mitchell
Sabrina Mitchell Vor 19 Tage
That's a generous pump, i do love me a generous pump.... Me too sis, me too
MUMT Kayla
MUMT Kayla Vor 14 Tage
Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!
Gwen's World
Gwen's World Vor 19 Tage
Can you do a video about shade matching to your sisters and cousins?
Heather Monroe
Heather Monroe Vor 19 Tage
Jackie you look so beautiful!!
Isaiah Jerome
Isaiah Jerome Vor 20 Tage
👑👑👑👑👑
Krys_tal
Krys_tal Vor 20 Tage
Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.
Classy Lady
Classy Lady Vor 20 Tage
That's a pretty foundation on you girl!
Jackie Aina
Jackie Aina Vor 20 Tage
thank you!
Briante Epps
Briante Epps Vor 20 Tage
Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤
GRACE KALE-LEE
GRACE KALE-LEE Vor 20 Tage
I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.
Jordan Fincher
Jordan Fincher Vor 21 Tag
SPACKLE
Ruru Home
Ruru Home Vor 21 Tag
No pores found... error 404!! 🤣🤣🤣🤣
Nicole Rocamora
Nicole Rocamora Vor 21 Tag
Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie
Alejandra Garcia
Alejandra Garcia Vor 21 Tag
Love watching you, always making me laugh!😂❤️
Halie Knowles
Halie Knowles Vor 21 Tag
Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️
Ashley Smith !
Ashley Smith ! Vor 21 Tag
OK ! So am I the only person digging this calm black look or whatever 😁
Jai Fierce
Jai Fierce Vor 21 Tag
I swear I freaking love herrrrr! 😂💀
Tatyanna Aaliyah
Tatyanna Aaliyah Vor 21 Tag
Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩
Mrudula Akkinepally
Love the content! But please do an updated best concealer video!!! Thank youuuu
Sugru Y
Sugru Y Vor 21 Tag
Jackie is basically the iiSuperwomanii of the beaut community
K H
K H Vor 21 Tag
You seem angry in this video....
Jalah Davis
Jalah Davis Vor 22 Tage
So how do you get the full box
Lizzeth Morales
Lizzeth Morales Vor 22 Tage
I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!
Maxi Edwards
Maxi Edwards Vor 22 Tage
I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!
Briana Hanks
Briana Hanks Vor 22 Tage
I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video
Miz Honey
Miz Honey Vor 22 Tage
Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely
Malene von-Ahnen
Malene von-Ahnen Vor 22 Tage
Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!
AngelaMUA
AngelaMUA Vor 22 Tage
"Calmfully" 🤣🤣🤣
Isabel Manahl
Isabel Manahl Vor 22 Tage
“Y’all got the secret sauce we need to talk”😂😂
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