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Why Isn’t White Castle A Fast-Food Giant?

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White Castle is widely considered to be the first hamburger fast-food chain in the United States. It's famous for small, cheap hamburger sliders and its role in the 2004 stoner comedy "Harold & Kumar Go to White Castle." Despite its notoriety, the brand has a limited footprint in the Midwest and Northeast. So why is White Castle not nearly as big as rivals like McDonald's and Burger King?
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Why Isn’t White Castle A Fast-Food Giant?

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16 Nov 2019

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KOMMENTARE 80
leon wija
leon wija Vor 3 Stunden
The weakness is marketing, i did not know white castle offer burger before mcd and burger king 👻
Adrian Jarvis
Half a billion dollar sales is nothing to sniff at...
The Sentinel
The Sentinel Vor 2 Tage
White Castle made a mistake opening in China. Bad idea. Get out of China!
poopshizlmnop
poopshizlmnop Vor 2 Tage
theres a white castle in tennessee
Milo Hansen
Milo Hansen Vor 2 Tage
tHeRe are SeVeRaL wHiTe CaStlEs WiTiN 5 mIlEs Of Me.
Jose’s Gaming Channel
I am surprised that the frozen items are selling as well as they are. I have tried them and while good, it is not the same thing as having one that is fresh.
Jose Ramirez
Jose Ramirez Vor 3 Tage
We have like 5 store in Tennessee
Storr alternate
Storr alternate Vor 4 Tage
I want one in my country
AdonisGaming93
AdonisGaming93 Vor 6 Tage
I have one in my town and i see cars go through the drive through but I literally have never met a single person that goes there.
Kavika
Kavika Vor 7 Tage
Come to California!
LTATJ's JaYs
LTATJ's JaYs Vor 7 Tage
Wish there is a white castle in Colorado.. gosh just the East Coast
Ravi Chanana
Ravi Chanana Vor 7 Tage
I use to love 2 by 2 inch cheese burger when I was in Louisville for my Master's degree. It was low priced and very tasty. Good luck to the fourth generation. Good to learn about the family business. I didn't know anything about it when I use to visit the place on Bardstown road near the U. of Louisville, Speed Scientific School near the movie theatre at the corner. I know it won't work in india.
Lightning Gamer
Lightning Gamer Vor 9 Tage
I wish I could suggest a store opening in my city!! The city I am, although small, is in between two major cities and gets a lot of traffic right off the freeway! We just recently opened a bunch of restaurants too so it would be a perfect time but alas it will never happen as its well far across from their main expansions
Thomas Lee Mullins
I think this is interesting. I tried White Castle in NJ. I thought their burgers were doggy. It was small with holes in it. The buns were big. I didn't care for them.
scarce911
scarce911 Vor 9 Tage
Google review quotes such as "it made me pee out of my butt" ...keeps me far away from White castle!
Dominic Ah Chong- Vitamin D
What an amazing marketing team, I hope they do well
NPAMike
NPAMike Vor 9 Tage
It has been in business for almost 100 years and the current CEO is a family member related to the founder. Where as burger king and mcdonalds there CEO is unrelated to the family or founders and is usually chosen by a board of investors.
Pratze
Pratze Vor 9 Tage
The base of the german economy are midsize family owned businesses
Luis orozco
Luis orozco Vor 10 Tage
In-N-out is like 👁👄👁
Faris Aliani
Faris Aliani Vor 10 Tage
Man that peking duck looks delicious
James Sicat
James Sicat Vor 10 Tage
*White Castle Exists SJWs: Is this white supremacy?
swulabs
swulabs Vor 11 Tage
Good guy white castle just vibing and staying grounded. I stan an unbothered and an unproblematic company and leadership.
Bronwen Martin
Bronwen Martin Vor 11 Tage
White Castle walked so Macdonalds could fly
boo yeah
boo yeah Vor 11 Tage
My type of company. Private and doing their own thing. Enough for the family to live quite comfortable.
Maz Terbate
Maz Terbate Vor 12 Tage
They were an still may be the highest paying fast food job.
Maz Terbate
Maz Terbate Vor 12 Tage
Ha ha I have one at the corner! And its nowhere near the block that's loaded with all the fast food businesses in my city. They are smart.
KawaiiMiri
KawaiiMiri Vor 12 Tage
Loved it when moms brought the little burgers after work. Guess I'm the adult now so I'll do the same.
Tee
Tee Vor 13 Tage
I Love White Castle. The food is delicious and it was a PLEASURE working for their company as a crew member the short time that I did. People should really support this family owned business, they really take care of their workers (even offered healthcare/dental plans to all workers after 6 months if I remember right, fast food job getting healthcare?) Go buy some sliders! :) White Castle/Ingram family rocks.
John Radi
John Radi Vor 13 Tage
Please come to DC!!! Just one shop!
Luke Wilkins
Luke Wilkins Vor 13 Tage
Surprised no one hasn't complained about the name of White castle yet
CoCo Jenkins
CoCo Jenkins Vor 13 Tage
We have White Castle in the freezer isle
kefu zz
kefu zz Vor 14 Tage
harold nd kumar is why white castle became a cult favorite fast food
Matthew Baquero
Matthew Baquero Vor 14 Tage
Went to a White Castle once. Really wasn't impressed. Maybe I went to a bad one?
David M
David M Vor 15 Tage
It’s called not being overly greedy simple as that
thefunnyman713
thefunnyman713 Vor 15 Tage
Hope they come to Houston!!
Maury Pontiff
Maury Pontiff Vor 15 Tage
Cuz it sux
Austin C. Grimm
Austin C. Grimm Vor 16 Tage
Need White Castle in more states
xxevery9seconds87xx
Amd then Rona hit...
LPSTEENSCREAM1000
LPSTEENSCREAM1000 Vor 16 Tage
It is crazy that i live in one of the only west state to have a white castle.
Wow Amazing
Wow Amazing Vor 17 Tage
Look how empty the restaurant is 5:08 the prices are too high.
Wow Amazing
Wow Amazing Vor 17 Tage
White castle has gotten very expensive. a small meal for 1 person is about $8.50. the cheese sliders are 1 dollar each. the cheese slider should be 3 for $2 dollars. if they would do the 3 sliders for $2 deal white castle would be super busy. white castle never has any special deals. I am amazed white castle is still in business. the small fries are about $1.69 the small soda about $1.79 white castle was very busy in the 80s because they did have a deal at that time (pick a pack). when I buy enough food to take home to the family of 4 (enough were we wont be hungry when we are done eating) it costs me $60.00. they are too overpriced. instead of deals and promotions they always raise their prices. KFC was doing the same thing. I wrote to KFC a few years ago because of their high prices and KFC listened to me and came out with the $5 deals. now KFC has a long line all day long. I eat KFC at least 2 times a week.
Noob Bita
Noob Bita Vor 17 Tage
The white castle i know was the one with a lady riding a white horse..
Brinton Ryan
Brinton Ryan Vor 18 Tage
Brintonryan was the day
Edgar Salto
Edgar Salto Vor 18 Tage
McDonalds first restaurant was in San bernadino CA not Illinois
Truck Taxi
Truck Taxi Vor 18 Tage
Is Krystal's related to White Castles in any way
Jose’s Gaming Channel
Would be nice if they would move to the South. There is Krystal burger which is very similar but not completely the same. I was surprised about the freezer portion. I have them here and did not taste the same as when I would get it directly from a store.
Paul Connors
Paul Connors Vor 20 Tage
I know I'm being contrarian, but I think White Castle burgers are DISGUSTING!
UNFAZED REVIEW
UNFAZED REVIEW Vor 20 Tage
We did a first time reaction to White Castle on our channel! Check it out if you like mini burgers and bad manners.
Arn Watters
Arn Watters Vor 20 Tage
Having grown up at the porcelain palace I was excited to see one open nearby. Until I saw what the 12c slider cost now. Swing by for s bank loan first. They closed, the juice just wasn't worth the squeeze.
Fish Out of Water
Fish Out of Water Vor 22 Tage
Go south young lady go south.......
Arron Somerville
Arron Somerville Vor 22 Tage
wow those eye brows!
Smellavision
Smellavision Vor 23 Tage
OMG white castle sliders are effing disgusting. I could not even eat them starving and stoned.
56Landon
56Landon Vor 23 Tage
“You probably don’t have a White Castle in your town” *laughs in New Jersey*
Soap .
Soap . Vor 15 Tage
*laughs in NYC*
mahmoud farag
mahmoud farag Vor 17 Tage
got one down the road from me in ledgewood,nj lmao:)))))
rishav mehrotra
rishav mehrotra Vor 23 Tage
India's map is distorted. Correct this ASAP
Shukri Jamal Abdul Hakim
I just realized Lisa Ingram's eyebrows don't move at all.
Calvin Wolf
Calvin Wolf Vor 24 Tage
2:34 hmmm 🧐
Andres Bonilla
Andres Bonilla Vor 24 Tage
So basically White Castle is like In N Out because they both don’t want to become a fast food franchise.
Eviscerate
Eviscerate Vor 25 Tage
White castle is not cheap lol. It used to be a good place to go to get a lot for little $$.
Sam
Sam Vor 25 Tage
I’m sorry but White Castle actually sucks and there are so many better places to get a burger. Happy none are around me
Carl Fletcher Junior
Their burgers make people poop thats why
Pepe Silvia
Pepe Silvia Vor 27 Tage
Those eyebrows are crazy! 5:06
activationcode
activationcode Vor 27 Tage
This chicks eyebrows look like question marks.
Thomas Victorian
Thomas Victorian Vor 27 Tage
I have been craving White Castle since I was a child and saw Harold and Kumar. Too bad not one anywhere near me
Der Glückliche
Der Glückliche Vor 28 Tage
'Cause it's crap?
YV-HE W
YV-HE W Vor 28 Tage
White Castle gives everyone i know diarhea when they eat the cheeseburger ,the chicken sandwich and the chicken rings are fine...this is your food when there is no other options
CamdenBloke
CamdenBloke Vor 29 Tage
Probably because their food Is disgusting.
Jada Tolbert
Jada Tolbert Vor 29 Tage
This was very fascinating but i don’t even know why I’m watching this I’m vegetarian.
Thomas Lee Mullins
Perhaps learn from them to make a chain of veggie burger restaurant?
Thomas Lee Mullins
Just because you don't eat meat doesn't mean you can't learn about it.
Steve Newton
Steve Newton Vor 17 Tage
Ditto lol
Kritikitti
Kritikitti Vor 26 Tage
Never hurts to know stuff.
charles coryn
charles coryn Vor 29 Tage
I remember well..... I grew up with White Castles in Columbus, Ohio. They were located at High Street and Arcadia Ave, right across from the street car terminal. It was a neighborhood treasure, and the greatest thing was to find a coupon in our local weekly newspaper, the Booster which offered 5 White Castles for twenty cents, something like 4 cents a burger. (This was in the early 40's, during the war.) Or was it 10 burgers for 50 cents? They grilled them up en masse, and there must have been at least 20 or 30 in a single frozen sheet, right out of the shipping container in the freezer........ So try to imagine it, as it was the first example of cooking multiple burgers I had ever seen. They first fried up the sheet of burgers on one side, then flipped them and spread onions on top, then came the sheet of buns, bottoms, then tops, and finally a metal cover that allowed them to steam for a couple of minutes. 'How many?' was the next thing we heard, and she shoveled them into a white White Castle bag. I later learned that Columbus was a regional office town and there were a couple of other stores around. Seems there was a white and black tile floor and the minute we opened the door the steamy burger smell overwhelmed us all. Originally there were only stools and a counter along the front window as it was a very small place, but when they rebuilt they added a large dining area, and many met there with friends often, for breakfast and BS.
Manny G
Manny G Vor Monat
I think the first McDonald's was in San Bernardino,CA.
Sonny Pruitt
Sonny Pruitt Vor 29 Tage
The first McDonald's I ever saw was in Camp Hill PA. in 1966.
ava skott
ava skott Vor Monat
No ketchup No mustard No onions Extra pickle Steam the bun...
ava skott
ava skott Vor Monat
They’re poppin in Detroit...
Keith Schu
Keith Schu Vor Monat
I wish they'd come to Texas!!!!
Jeffrey Small
Jeffrey Small Vor Monat
White castle sucks and over priced
Thomas Rood
Thomas Rood Vor Monat
At 322 love how Soviet army is shown as the narrator say as the us entered ww2
Zrex99
Zrex99 Vor Monat
Fresno, CA: low budget city that could welcome a White Castle Restaurant.
Kingpimp
Kingpimp Vor Monat
i wish they had it in texas
LEO’sDREAm’On
We got whataburger so I’m good you can kp ur small under cooked sandwiches Lol
Carol Brewbaker
Carol Brewbaker Vor Monat
Somebody, close to the CEO, has got to tell her to get those eye brows fixed!
Big Mo
Big Mo Vor Monat
There was one in Kuala Lumpur in the mid to late 80s.
Steve Cagle
Steve Cagle Vor Monat
Fond memories of Dad taking me to WC and sitting at the counter... even though I was a little pup, I usually got two and horseradish mustard. Much later, I had fond - not so fond - memories of cheap beer - Blatz & Schlitz (both named after things they cause the drinker) and a lot of sliders - and lots of horseradish mustard.
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