Why Millennials Love Gucci

Business Insider
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Gucci is a huge part of popular culture in 2018. The iconic logo is displayed across celebrity instagram accounts and featured in popular songs like Lil Pump's "Gucci Gang." As millennials continue to make up a large portion of the consumer market, the way they spend their money has an impact. Millennials and teens might be destroying everything from Applebee’s to the napkin industry, but they are definitely willing to spend money on a Gucci fanny pack.
#Gucci #Millennials #BusinessInsider
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Why Millennials Love Gucci

Praktische Tipps & Styling



8 Dez 2018



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Laura Gwillim
Laura Gwillim Vor 16 Tage
Vintage Tom Ford for Gucci is the way to go. Gucci was hot then!
Angelo Mendoza
Angelo Mendoza Vor 17 Tage
0:00 Billenials love gucci
SandboxArrow Vor 18 Tage
Gucci is expensive because it’s hand-made unlike most modern clothing and such stuff brands.
Martin Candy
Martin Candy Vor 21 Tag
My mom loves to wear Gucci shoes at age of 46
Cats Neko
Cats Neko Vor 21 Tag
Rip Z gen
Baby Yoda
Baby Yoda Vor 21 Tag
I will say it once and say it again Chanel is still the queen on Luxury
yeon qiela
yeon qiela Vor 24 Tage
You should include BTS V....
Yukina Kazumi
Yukina Kazumi Vor 26 Tage
Jesus, Whats wrong with millennials these days?
itz me wolfie
itz me wolfie Vor 29 Tage
In the Philippines all gucci wearer's is just spoild kids
Francisco Mendez Lacomba
Cause they love depleting their parents savings
MSK Vor Monat
Gucci is the brand for people who don’t know anything about fashion but wanna show off that they have money and pretend they know something about fashion
Krystal Nelson
Krystal Nelson Vor Monat
Alot of those outfits are super ugly. Yes I know that's the point. But it's still ugly.
Sullex Vor Monat
if Apple made clothes
CQHS Vor Monat
Be Honest, 99% of Gucci products look tacky and you wouldn’t buy it if it didn’t have Gucci branding on it
Edward Chan
Edward Chan Vor Monat
I'm sorry? Is this some sort of tacky joke that I'm too stylish to understand?
Elizabeth Jiang
Elizabeth Jiang Vor Monat
LMAO am i the only one who finds Gucci and Louis Vuitton are tacky and overrated?
M Safrons
M Safrons Vor Monat
Is this the same population that can’t afford to pay back their school loans and buy homes because of avocado toast?
internet troll
internet troll Vor Monat
so people buy a clothing brand just bcuz it expensive ....i might have to start my own company
Ismail Patel
Ismail Patel Vor Monat
Millennial in 2019: At a good state in the economy. Covid-19: Im about to end this mans whole career.
Bad at Fortnite
Bad at Fortnite Vor Monat
It should be why millinius love supreme
Mateo Torres Dedullen
It's because it is gettho
alphahellhound Vor Monat
can we take a moment to appreciate that the creator of Gucci was called Guccio Gucci .. like wow that just made this video for me XD But yea Gucci as a brand and millenial flexers are dumb yes :p
Maria jose
Maria jose Vor Monat
Maybe rachet millennials 🤷🏼‍♀️
Achille P
Achille P Vor Monat
It’s weird how Gucci looks so bling ( not in a good way) and cheap at the same time. The fact that most Gucci customers are millennials is clearly due to the fact that they haven’t had enough life experience to understand how much wearing Gucci represents ( amongst « real » rich ppl) a distasteful desire to flex. Gucci is not luxury it’s just high-end marketing
Arizal Maulana
Arizal Maulana Vor Monat
I would rather buy Gucci stock than it's product
mai mai mai
mai mai mai Vor Monat
Guccio Gucci wtf
Inazarab Vor Monat
I find these luxury clothing brands to be morally repugnant. I will never understand why anyone would spend so much on an outfit when there are so many who can't afford clothes at all. Instead of buying a $500 sweater how about buying 10 $50 dollar sweaters and donating 9 of them.
Hope Case
Hope Case Vor Monat
I would say millennials buy Gucci because of price and accessibility. It’s is seen as one of the top luxury brands but yet it has a more affordable price point. With $2000, you can buy some of Gucci’s classic styles like the marmont. Also Gucci keeps up with demand as its iconic styles are mostly in stock and ready to be purchased. Unlike other luxury brand’s iconic style, where the wait time can range from a few months to a year. Millennials purchase luxury item mostly due to the its status. If it’s just to show off, why spend $7000 on a classic Chanel bag when a $2000 classic Gucci bag would get the job done.
MAFER RC Vor Monat
I don't even think I could consider Gucci as something designed (as a designer myself) it just feels like a kid went crazy with the stickers
Hottie Vor Monat
I don't like big logos on things, I actually like lois vuitton bags that have lv in it but I'm not into very big logos that scream the brand name and it actually makes it seem tacky. Like put GG in the bag and not *GUCCI*
jingvinz Vor Monat
I feel like supreme is the worst but Chanel and LV are good
Rose Ban
Rose Ban Vor Monat
I will never, ever, wear anything with a brand name plastered on it. I won’t ever pay an absurd amount of money for status - a gen z
Dannie Ortega
Dannie Ortega Vor Monat
Older gucci stuff was nice. But these kids use this new tacky stuff is getting out and nope. Just nope
Communist kid
Communist kid Vor Monat
I do not like gucci
K Pomph
K Pomph Vor Monat
Gucci's packaging is nicer than the clothes & bags 😄🤣
kilani Vor Monat
You mean Gen Z..
Kurt D. Cobain
Kurt D. Cobain Vor Monat
Honestly it’s kind of a shame to see people call this brand “tacky” or “overrated” because there’s actually so much to appreciate about this brand; it has a really long family-history and even a scandal involving the heir of the Gucci brand, showing a time where Gucci was losing their exclusivity and were targeting a different clientele. Guccio Gucci was the funder of the brand, born in Florence, starting with luxurious and handmade luggages and leather goods and then started making their iconic bags - which are simply it-bags - from the bamboo bag to the Jackie to the classic logo.. Michele started to push the boundaries of the history of Gucci’s sleek elegance embracing a new identity, revamping the brand just as Tom Ford did!! He was a game changer and an icon at doing what he does/did. So yeah I’m sorry people don’t see how great this brand still is, still has the same craftsmanship and dedication it once had!!!
Niven Lim yu
Niven Lim yu Vor Monat
Gucci is dead already and to be frank the new Louis Vuitton designs has gone down hill and isn’t as appealing after his first season
Jevan.M 6A 19
Jevan.M 6A 19 Vor Monat
Only idiots Will buy gucci
Tanisha DePina
Tanisha DePina Vor 2 Monate
WOAH DAPPER DAN Was aTALENTED NY Tailor He Did NOT make knock offs of designer brands! That was disrespectful
bbkangs Vor 2 Monate
I am a millennial and I love Gucci. Some fashion is supposed to look tacky and ugly. That is the point. Also, they are a very good company as far as what they stand for and how they do business. Not to mention the quality IS very very high. I don’t just buy it though because it’s Gucci. If I like it, I buy it regardless of the brand. It just so happens that a lot of what I like are Gucci products.
nava Vor 2 Monate
Whatever makes people happy. Imho flexing is more like driving a nice ass car, everyone has a brand name clothes nowadays
Aljosa Mrsovic
Aljosa Mrsovic Vor 2 Monate
These people are also Bernie Sanders supporters. The irony...
Title should start why stupid millennial
Timesplitter Vor 2 Monate
Gucci is gay
龙龙 Vor 2 Monate
Gucci: Thanks y'all millennials for promoting my brand for free
Joe User
Joe User Vor 2 Monate
And the millenials wonder why they are broke.
vincent yung
vincent yung Vor 2 Monate
gucci still lives in my mind as expensive and luxurious stuff for successful mid age ppl..... now it is just expensive mess.
Pamela Brown
Pamela Brown Vor 2 Monate
Cause the Elite programmed em to
Victoria Whitlock Music
"Jackie was photographed wearing the bag." *doesn't show a pic of Jackie wearing the bag*
Ekmek Vor 2 Monate
0:45 "hello im scott malkinson i have diabetes"
derpfrog Vor 2 Monate
It's because they succas, corps roccin your pocketbook. Lol all dumb young people fall for this. Gucci in 2017s the Calvin Klein of the 90s. It's so dumb Gucci Gucci gang then pop smoke has to say Dior Dior...you dumb you so dumb
lil Perc30
lil Perc30 Vor 27 Tage
New Givenchy new Givenchy. Rockin Fendi walk in Fendi.
See Jasmine
See Jasmine Vor 2 Monate
My dad taught me to be grateful for what i have, so i dont buy any gucci
sssss Vor 2 Monate
Take away the logo and it looks normal lmao
Josuke’s Hair
Josuke’s Hair Vor 2 Monate
A lot of arabs wearing fake gucci bags in my country
Ruben Aeneas
Ruben Aeneas Vor 2 Monate
Gucci is fr people that like to take pictures because they need validation. This is why so many pastors wear it nowadays.
swapnarka arnan
swapnarka arnan Vor 2 Monate
Because American Millenials are weird af. They'll buy Gucci and iPhones Then complain about Capitalism
Tabitha Wolfe
Tabitha Wolfe Vor 2 Monate
why do you all choose a voice over person who can't even pronounce "th-" correctly
FrostFist ace
FrostFist ace Vor 2 Monate
Title should be: why millennials can’t afford Gucci
Eimear Nic Dhonnchadha
Am I the only one who doesn't like Gucci? I don't like the G nor the red and green nor the checkered design. I just don't think they're very appealing.
Tasha Glam
Tasha Glam Vor 2 Monate
All of these designer brands have always looked tacky. It's all just for the flex on Instagram.
chattima charnsnoh
chattima charnsnoh Vor 2 Monate
Gucci has long history. Now it is a cult.
Noor Clean
Noor Clean Vor 3 Monate
Im millenial but i think Gucci is tacky
amit nagpal
amit nagpal Vor 3 Monate
It’s not boring. It’s loud. It’s instagrammable.
Just a typical nobody
Louis Vuitton looks way better I would still buy Gucci but Louis Vuitton looks better
kurihai Vor 3 Monate
Treat yoself
shay lɪkes stuff
shay lɪkes stuff Vor 3 Monate
Boys get Gucci belts but their pants are still to their knees...
loegaray272 Vor 3 Monate
Gucci is taky...just like Versache...they are brands for people with bad taste.
Vs.8 Vor 3 Monate
It looks so dam cheap now and that belt is so burned
Anne Vor 3 Monate
Kim Taehyung..if you know..you know
rd010123 Vor 3 Monate
Melinnials with rich parents wear "luxery" brands. They dont know the value of a dollar, or what real hard work is. If they knew how much work it'd take to save up money for that junk, and didnt have mommy and daddy's pocketbook paying for everything, they'd think twice.
Jane Doe
Jane Doe Vor 3 Monate
Looking at my $5 belt like 😢 Someone please send me money, please.
Kakashi Hatake
Kakashi Hatake Vor 3 Monate
It’s for the flex, no other reason. Too many people these days are so concerned about impressing others. Bunch of miserable souls imo
AsianDogeʕ •ᴥ•ʔ
Because it’s expensive.
nlbhaduri Vor 3 Monate
Two words: Harry Styles
Justine Faye Gatus
Justine Faye Gatus Vor 3 Monate
not millenial but a gen z; honest opinion my love for gucci is heavily influenced by my family, but at the same time i rlly do like it bc yeah it may be quite expensive but it saves you money on the long run. u can use it everyday and still be great after years, you can even gift it or pass it on! can't do that thing with cheap items honestly. practically speaking, it's an asset.
Lil Veins
Lil Veins Vor 3 Monate
Because its Gucci
muslima chowdhury
muslima chowdhury Vor 3 Monate
*Tae has entered the chat*
Diërto Vor 3 Monate
Sure there are people who will buy things from designer brands to show off their wealth. But I do think most people who buy for example a Gucci bag actually like the way it looks. It's something special, it doesn't care about what's trending atm and that appeals to a certain group of people. If someone likes it, and is able to afford it, let them buy it and enjoy it. Thanks
Beby Shaw
Beby Shaw Vor 3 Monate
Im millenial and i dont love gucci i love LOUIS VUITTON 🤩🙃
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