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Why Millennials Love Gucci

Business Insider
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Gucci is a huge part of popular culture in 2018. The iconic logo is displayed across celebrity instagram accounts and featured in popular songs like Lil Pump's "Gucci Gang." As millennials continue to make up a large portion of the consumer market, the way they spend their money has an impact. Millennials and teens might be destroying everything from Applebee’s to the napkin industry, but they are definitely willing to spend money on a Gucci fanny pack.
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#Gucci #Millennials #BusinessInsider
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Why Millennials Love Gucci

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8 Dez 2018

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KOMMENTARE 2 994
Little Rissole
Little Rissole Vor 22 Stunden
They look tacky.
Celestial Ivory
Millenials period ended 2004 right?
o o
o o Vor Tag
it fits so well with casual looks too
Angelina Selva
Walmart sells everything, they sell Gucci too
Nikita Papucevics
Julia DiNardo looks a bit like Florence Welch
fifi BC
fifi BC Vor Tag
I'll choose Hermes over Gucci anytime
Felix Daniel
Felix Daniel Vor 2 Tage
Millennials: OMG i cant get a house and a decent car and good food, i dont get pay enough Millennials: buy 400$ belt
Lauren
Lauren Vor 2 Tage
I love the direction Gucci couture is taking. Their current style/brand identity is totally up my alley
Ong Mathias
Ong Mathias Vor 3 Tage
I thought Gucci is a K pop group after the term "Gucci Gang"
K L
K L Vor 3 Tage
Gucci looks tacky
carmindi
carmindi Vor 3 Tage
I don't think Kylie Jenner and Lil Pump are millenials.
kitkat keiteu
kitkat keiteu Vor 5 Tage
People buy Gucci because they think it's "exclusive", becaus it's expensive and not everyone can afford it, giving status to people who can. But since it's getting so popular between middle classes, it's most likely that Gucci will start mass producing those exclusive products more and more, so more people can buy them. And it won't be exclusive anymore, it'll be so common that rich people and celebrities will stop wearing it and they'll start buying something new that gives them the status they want. And so people are gonna move on to the next exclusive item that rich people buy and forget about Gucci's belts. The upper classes want to differentiate themselves from the lower classes (buying exclusive stuff it's a way to do so) and lower classes want to be like them (so they try to buy the same things). It is a vicious circle.
Le gameur Fortnite
Expensive maybe not bet offortable maybe
Carolyn A
Carolyn A Vor 6 Tage
I’m old enough to remember Gucci under Tom Ford. Sigh.
I am milan
I am milan Vor 6 Tage
Off the rack bullshit.
TheSongwritingCat
Every time Julia said something like "we're at a comfortable state in the economy" a piece of me died.
Michellie Anne Gregorio
No offense meant, but most of their items are borderline tacky.
Autobot Rock
Autobot Rock Vor 10 Tage
-Why idiots love Gucci. I fixed it for you.
Ethan A.
Ethan A. Vor 11 Tage
Louis Vuitton > gucci
pedro Hernandez jr
pedro Hernandez jr Vor 12 Tage
When you have $100 in savings, and you go buy a 1500 hoodie just to flex with the boys.
Jonathan Guertin
Jonathan Guertin Vor 13 Tage
Reitlte it to “Why boomers hate Gucci”
KLIC KLAC BANG
KLIC KLAC BANG Vor 14 Tage
i dont its a meme brand now. only cool part to me is it was "cancelled"
Bárbara Fonseca
Bárbara Fonseca Vor 16 Tage
Simple: bc gucci has tons of pop culture references which makes Gucci a cool brand. Also, nowadays teens are self absorbed idiots who like to flex on social media.
Percy Plant
Percy Plant Vor 16 Tage
Gucci gang Gucci gang Gucci gang Gucci gang Gucci gang
Shy Bitch
Shy Bitch Vor 16 Tage
It’s so stupid
yoyoy yoyoo
yoyoy yoyoo Vor 18 Tage
I know watching this is syntax error for me. Why i'm watching brand and getting inform or educated by a branded fashion? Is it this youtube have a sponsor from what they try to inform?
And what about it?
And what about it? Vor 19 Tage
I hate Gucci
RIVC
RIVC Vor 20 Tage
ok boomer insider
Wayton
Wayton Vor 22 Tage
Wears gucci just to look like a homeless guy
Ella Chebykina
Ella Chebykina Vor 23 Tage
was I the only one who thought it was Russell Brand at 1:48?
simra 2906
simra 2906 Vor 23 Tage
To be honest why didn’t they just ask teenagers instead of adults
123 456
123 456 Vor 23 Tage
One word.... Taehyung💜
Ariana Stacey
Ariana Stacey Vor 25 Tage
The only Gucci products I like are the perfumes 😊
Noah Dankmemes
Noah Dankmemes Vor 25 Tage
Ok boomer
Coco Chanel
Coco Chanel Vor 26 Tage
Buying a luxury good is not a crime, if that is what makes you happy and you have the money to buy it, then why shouldn’t you? If someone is actually bothered by people wearing Gucci, then that’s just ridiculous. You have the right to buy whatever you want and feel good about it. For my 16th birthday I got myself a Gucci bag and I feel damn good about it. No ones gonna take that feeling away from me.
Rocco Fattouki
Rocco Fattouki Vor 26 Tage
Ok boomer
Elias Wilson
Elias Wilson Vor 27 Tage
This video in one sentence: millennials are show offs and they will where a brand that is for 80 year old Italian women just so they can tell everyone eat them without actually saying anything that they are rich
Frida
Frida Vor 27 Tage
They are brainwashed to spend their money on over prized BS. It's not very beatiful or good quality, it didn't cost much to make. You are just poring your money at some big corporations to impress people who don't care about you. It doesn't make you a better person to wear that stuff. Just a porer person because you spent your money on goods that's worth a small fraction of the prize.
Joseph Stalin
Joseph Stalin Vor 27 Tage
Ok boomer
Green Eyed Teen
Green Eyed Teen Vor 27 Tage
I don't think Gucci makes attractive clothing
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