Why Starbucks Failed In Australia

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Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand.
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Why Starbucks Failed In Australia | CNBC



26 Jul 2018



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Pierronimo Vor 32 Minuten
I'm french and I don't even see Starbucks as coffee. Like someone said, it's more of a junkfood stuff. The 2 times in my life i've been in a starbuck I didn't even took a coffee (i think i got a milkshake or sumthin'). If you want a coffee, go to a restaurant, or anywhere that only do espressos.
unusual score
unusual score Vor 3 Stunden
Best Coffee in Australia is Donut King Coffee
unusual score
unusual score Vor 3 Stunden
there is a starbuck around the corner from my house. its been there for a couple of years. i have never been there, i will never go there. 7/11 has better coffee and its only $1
Hufflepuff Queen
Hufflepuff Queen Vor 10 Stunden
Starbucks is overrated anyway.
The Bombe
The Bombe Vor 12 Stunden
Yeah. I mean the coffee shop in Neighbours is probably more reaslistic in that sense than we give it credit for!
Hoani Kape
Hoani Kape Vor 18 Stunden
Starbucks : We made the best coffee ever because we have good taste Australia: that’s cute
Hoani Kape
Hoani Kape Vor 18 Stunden
I didn’t even know what Starbucks was until l yesterday and I’m from America
I want Starbucks in Australia
Sabrina Gaskin
Sabrina Gaskin Vor 2 Tage
we have good coffee here so we dont need starbucks haha
Charlize Tonna
Charlize Tonna Vor 3 Tage
We have Starbucks but only in the cities
joracaj Vor 3 Tage
also crap coffee
Paige Hutchinson
Paige Hutchinson Vor 3 Tage
I’ve only ever visited Starbucks to see what the fame was for. I hated it, good old cappuccino worked for me thanks.
Google User
Google User Vor 4 Tage
I guess Australians don't appreciate a piping hot cup of sugar in the morning. 🤷‍♂️
Elisa Grant
Elisa Grant Vor 4 Tage
Good idea. Aim at tourists. Australians know and like quality coffee and this brand doesn’t have that. Personally I wouldn’t drink coffee at a Gloria Jeans either.
timexironman100m Vor 4 Tage
They kept gettings peoples names correct on their cups thus pi...... people like the Aussies off ?
john george
john george Vor 5 Tage
Starbucks must buy the cheapest rubbish coffee they are the pits I would rather die of thirst than drink starbucks
Akdn 02
Akdn 02 Vor 5 Tage
Australia isn't a continent, it's Oceania.
YES BOYSSS! Vor 5 Tage
We don’t even have 35 million people in Australia, so Gloria Jeans amassing that many consumers is quite impressive
Lawrence Yang
Lawrence Yang Vor 6 Tage
S. Koreans love Starbucks. They're literally everywhere, especially in Seoul.
Ben Quinney
Ben Quinney Vor 6 Tage
They invented the coffee bar
simon holroud
simon holroud Vor 6 Tage
Alex Jutasi
Alex Jutasi Vor 6 Tage
I had Starbucks in Singapore, due to no other coffee shops then, I would rather have Lukewarm dish water and I am serious! ps used dishwater
Kaitlin Vor 7 Tage
We have lots of Starbucks in Australia!
Matthew Rafter
Matthew Rafter Vor 7 Tage
The original stores are still there and still always busy. The problem is they thought they were like McDonalds. There was never a need for Starbucks in every single suburb.
rahul kumar singh
In india,starbucks is for rich people....so,middle class people go there and post on whatsapp ,facebook etc......they want to show people how rich they are.....
John McManus
John McManus Vor 7 Tage
vastly over priced coffee. maybe
Hermit Crab
Hermit Crab Vor 7 Tage
Southeast Asian Countries: Bobba is more popular than coffee
Izzah Azryna
Izzah Azryna Vor 8 Tage
My friend whose brother stayed in Aussie told me that Aussie's coffee beans are superior. Starbucks are being cheapskate, they use a cheap coffee beans
manni aquilina
manni aquilina Vor 8 Tage
I lived in the US for 6 years, originally from Melbourne. Went from drinking the best coffee in the world to the worst. SB in USA was about the best they could do....you may as well drink gutter water.
Addison Napoli
Addison Napoli Vor 9 Tage
As an Aussie, I personally enjoy the mocha Frappuccino. But Starbucks is a pain in the ass to get to, so I’m a Gloria Jeans Stan! ❤️
John Vor 9 Tage
Love the comments. Mcdonalds coffee is decent in australia :)
Onarf Vyacheslav
Onarf Vyacheslav Vor 9 Tage
Only asian favorite. Not oZ.
Bruce ____
Bruce ____ Vor 9 Tage
I live in aus and I HATE Starbucks
Roger Warren
Roger Warren Vor 9 Tage
People that drink this poison much have zinc lined stomachs, because both my wife and I suffer after drinking it.
Tony Gould
Tony Gould Vor 10 Tage
Tried it once, tasted like catering blend instant coffee. Bloody horrible stuff.
Darryl Nichols
Darryl Nichols Vor 11 Tage
Starbucks is basically a dessert bar.
Jake Pajor
Jake Pajor Vor 11 Tage
There opening like 5 Starbucks stores a year in Australia now, I actually like Starbucks. I’m obsessed with there frappacinos.
Seno Gob
Seno Gob Vor 11 Tage
to expensive good bye Starbucks
Danaliism Vor 11 Tage
I’m Australian. I hate Starbucks. We already have incredible coffee here!
aoteagirl nz
aoteagirl nz Vor 12 Tage
even gloria jeans is crap and only for the people who are dessert drinkers not coffee drinkers - gloria jeans just bastardized coffee no true coffee connoisseur would be seen dead in these pseudo coffee establishments
Florentina Moumi
Florentina Moumi Vor 12 Tage
Local coffee is better than Starbucks and more expensive that the popular local brands
David Barrett
David Barrett Vor 12 Tage
Maybe it's because they didn' t talk up at the end of the Sentence!
Mac Smiffy
Mac Smiffy Vor 12 Tage
My least favourite brand. Our local store is filthy. I don’t want to drink expensive coffee out of a builders mug. The staff are indifferent to their customers. (In the UK)
Shino Vor 12 Tage
Up next: Why Starbucks failed everywhere in the world except America
Anssa Vor 19 Stunden
We have Starbucks in the UK
Hellobb Vor 9 Tage
Shino ...except America and China Answer: it was because American and Chinese don’t have a good coffee culture.
Zackie404 Vor 9 Tage
ya that's right
MaTz Vlog
MaTz Vlog Vor 12 Tage
Comment section full of Chinese
C Croft
C Croft Vor 12 Tage
They have nice collector mugs but I don’t like their coffee or service....I’m an Aussie who visited five USA states and they were all the same like MacDonald cheap and nasty
Hayley Barker
Hayley Barker Vor 13 Tage
Oh and Starbucks spell your name wrong every time!! Hayley translates to ‘Heli’ 🤔
Hayley Barker
Hayley Barker Vor 13 Tage
Because we have amazing coffee like Five Senses and once you’ve tasted real amazing coffee, everything else tastes like dirt
Lydia Islying
Lydia Islying Vor 13 Tage
We like a lot of the rest of the world don't like you.
Ben Carter
Ben Carter Vor 13 Tage
Because we’re coffee cultured in Aus. We’ve got some of the best in the world. Not the top but pretty up there
Kimbo 74
Kimbo 74 Vor 13 Tage
We have more than enough quality cafes here in Australia if not better.we don't need starbucks .
East Vor 14 Tage
Duh, it's upside down, the drinks would just spill all the time, that's why there's a drought in australia.
Sanuku Vor 14 Tage
Why I don't use it? Well, 5-10 Bucks (in my money) For a COFFEY? I am a joke to you AM I not? *AM I?*
Luke Caldwell
Luke Caldwell Vor 14 Tage
The guy from Gartner couldn’t be more wrong. It’s simple...great existing availability of great coffee culture that America never had. American coffee was for so long under flavoured drip coffee that could so easily have been tea.
R V Vor 14 Tage
What enough illegals to hire
Ramy Vor 14 Tage
And for the good news today,.....
Ayse Kemikoglu
Ayse Kemikoglu Vor 14 Tage
Because starbucks coffee is not coffee....just like black hot water We know what's the good coffee..how many Starbacks shop is in Italy? Terrible coffe
Peter D
Peter D Vor 14 Tage
Even Macca's coffee is good nowadays.
Lee McCurtayne
Lee McCurtayne Vor 14 Tage
If Starbucks is the answer then it must have been a bloody stupid question.
Dip In Road
Dip In Road Vor 14 Tage
Tell that to the Starbucks in Chatswood. It's ALWAYS packed...
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