Why Starbucks Failed In Australia

Aufrufe 5 925 083
96% 57 175 2 076

Starbucks can be found all over the world, from Shanghai to Guantanamo Bay. But there is one continent that was uninterested in the coffee giant. Australians largely rejected Starbucks' attempted takeover, which led to an embarrassing retreat for the brand.
» Subscribe to CNBC: cnb.cx/SubscribeCNBC
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Connect with CNBC News Online
Get the latest news: www.cnbc.com/
Find CNBC News on Facebook: cnb.cx/LikeCNBC
Follow CNBC News on Twitter: cnb.cx/FollowCNBC
Follow CNBC News on Google+: cnb.cx/PlusCNBC
Follow CNBC News on Instagram: cnb.cx/InstagramCNBC

Why Starbucks Failed In Australia | CNBC



26 Jul 2018



Video herunterladen:

Link wird geladen...


Meine Playlist
Später ansehen
Andrew Slevin
Andrew Slevin Vor 8 Stunden
Starbucks is trying to appeal to tourists in Australia..... welcome COVID 19 - and no more tourists here in Aus 🤙🏼😆
Seán White
Seán White Vor 8 Stunden
I would only pay Starbucks to not drink their coffee.
Sunnydove Vor 9 Stunden
Thank you for saying our cities right! It’s been a while since I last heard a non-Australian pronounce them correctly!
John Seabrook
John Seabrook Vor 10 Stunden
Bringing Starbucks to Italy (or Australia for that matter) is a bit like introducing Budweiser or Miller to Germany. No chance.
Jason Notaro
Jason Notaro Vor 10 Stunden
Hit the nail on the head at 2:34
GunzGonda Vor 11 Stunden
American coffee is garbage. I call it dirt water.
King K
King K Vor 15 Stunden
Give me the name of one ...only one coffee connoisseur who is going to Starbucks !!!
Paul Henner
Paul Henner Vor 18 Stunden
LOL Try the just make tasteless coffee
Spanky Hunter
Spanky Hunter Vor 18 Stunden
& then 202 hit & all the tourists are gone ....
Bootyman Vor 21 Stunde
the only cafe coffee that tastes worse than starbucks is gloria jea... oh
legoscout roblox
when was the last time i saw a starbucks oh wait the only one i know of thats still in buisness is in aberystwyth
Ben Good
Ben Good Vor Tag
Weak excuse to blame the GFC in 2008, which had an extremely minimal effect in Australia. The true issue was too big, too fast; and that we know what good coffee is.
Hipsterjelly 214
I bet the new 'bringing coffee home' thing is not going to work well in Australia.
Rhys Hobson
Rhys Hobson Vor Tag
Because Starbucks is trash😂
floppy Vor Tag
i cant read anything because its not upside down what ya doing
Sev S
Sev S Vor Tag
We are not brain dead in Australia!!
wot Vor Tag
Richard Chambers
After the last comment about Starbucks instead trying to market to tourists in Australia, rather than the Australian people I am even less interested in trying their products.
Daniel Ogilvie
Daniel Ogilvie Vor 2 Tage
and then along comes 2020 lockdown and Australia shuts its borders.
Scimaglol Vor 2 Tage
Simple answer - Starbucks coffee is lousy, overly sweetened/flavoured garbage.
Gaming Dragon
Gaming Dragon Vor 2 Tage
wait but I just went to Starbucks and I live in AUS
gary kitson
gary kitson Vor 2 Tage
Years ago I went into a store in England bought a coffee , drank it . Never been back since . I've had better from a supermarket . Never understood the fuss , it must be more about the social aspect because the coffee is bland overpriced crap .
Ellis Lai
Ellis Lai Vor 2 Tage
support the locals australia
Ariel Fabian
Ariel Fabian Vor 2 Tage
now starbucks is slowly spreading (I mean theres like 6 stores that I am aware of in the entirety of Sydney) but no one and i mean NO ONE drinks their coffee
Byron Chavarria
Byron Chavarria Vor 3 Tage
I Wish Chick Fil A Was In NSW Australia
Tom mm.
Tom mm. Vor 4 Tage
gloria jeans beat starbucks to it
Grave Dilla
Grave Dilla Vor 4 Tage
Everyone hating on "America" like all we have is Starbucks.. We're DIVERSE. We can find authentic products from migrants anywhere in our United States. Hey Google: Australian coffee near me. Mic drop. They hate us cause they ain't us.
nadiaxoxo Vor 4 Tage
because we have standards, which americans do not
gical70 Vor 5 Tage
It failed thanks to our Italian immigrants who introduced us to real coffee and the culture that goes with it. We have no interest in drinking vats of the turgid dishwater or syrupy hyper-saccharine concoctions that Starbucks peddle as 'coffee.' Gloria Jeans' is equally as bad, patronized by people in mall food courts.
Alumy2460 Vor 5 Tage
I once had a cup of coffee at a Starbucks in the Adelaide CBD. The brew itself was acceptable if nothing to write home about, and the ambience of the place more resembled that of a fast food chain than the "at-homeness" I've grown accustomed to in the high-quality owner-operated cafes that these days proliferate everywhere in Australia, even in outer suburbs and small country towns. Not much more to be said really.
uropy Vor 6 Tage
Who cares. Don’t want to drink? Fine. Bunch of other countries to sell.
Deci Vor 6 Tage
They also failed here in Sweden, they only have shops on international airports. People still preffered the stores already around
Nab Ahmadi
Nab Ahmadi Vor 7 Tage
Due to the high number of European immigrants. You might as well try selling Starbucks in Rome ~
1294DS Vor 7 Tage
I visited Canada earlier this year and thought the coffee scene there was terrible. Most Canadians love to drink "Tim Hortons" coffee but that stuff is disgusting. I couldn't wait to come back to Australian for a decent coffee.
JIM VAV Vor 5 Tage
1294DS Ya, it’s weird...it’s because it’s typically bought with loads of cream and sugar so you don’t taste the coffee. Plus it’s cheap. And you can fatten up on doughnuts there. And it was a Canadian company. Lots of customers don’t even know it’s owned by a private equity company.
We Got Starbucks At Westmead Children's Hospital
Martin s
Martin s Vor 7 Tage
Lol, star bucks failed because their coffee is crap, nothing else. Well that and their racist, bigoted religious views
ssi1991 Vor 9 Tage
Because Aussies like good coffee and not the heated multi-reused-dishwasher-water-mixed-with-battery-acid-masked-with-tons-of-sugar that Starbucks likes to insult coffee with?
Godon Gurando is another T-800 OK
I can't drink coffee but Gloria-Jean's has very good coffee smell last time I visited Australia.
Pweef Vor 9 Tage
Asutrialia is my favourite *continent*
michael bavdek
michael bavdek Vor 10 Tage
Who needs Starbucks? I have nestle
Kamila Routsis * Life In Moments
Go Australia !! 👍
Michael Loreantz
Michael Loreantz Vor 11 Tage
Australia: actual coffee. Starbucks: unicorn.
YONATAN C Vor 11 Tage
What's happening to our country?? Democratic candidate Joe Biden, actually said to the African American community , that if we don't vote for them, then we ain't black. That's the party that has taken us for granted, as if we are somehow beholding to them, for our own lives. This is a party with a slavery past. Check it out for yourselves and you will see the roots of this political party. They're not for us, they simply need our vote. That's where their solidarity ends. The Democratic Party has even put illegal aliens rights and concerns, before African American citizens born in this country. Their party has moved so far to the left, there's no more place to go, but socialism. To the Democratic Party, NO LIVES MATTER, more than THEIR OWN selfish ambitions. The Democratic party is ANTI-RELIGION, ANTI-FREEDOM OF SPEECH, and ANTI-AMERICAN. They will never have my vote again.
Khalid Alohideb
Khalid Alohideb Vor 11 Tage
I am wondering if all the comments writing something down badly and negatively in either way about Starbucks who is filling the store every time :)
The Iron Chancellor
Nobody likes Starbucks in Australia though...
João Pedro Meireles
The same in Portugal. Starbucks is sugary bad fast food compared with our great coffee culture.
Out Kingdom
Out Kingdom Vor 12 Tage
Even in OZ.... it is a bit surprising. But when I lived in Paris, I also did not go to Starbucks because I just want to enjoy local flavors and something cultural there. Starbucks is always the same in other countries. SB is already shrinking naturally, just like DEAN & DELUCA. Something global at a high cost was before something local at the lower cost. Global companies are already outdated or at least too much. If everything is the same in each country, is there any reason to travel abroad?! It is almost obvious that Milan doesn't need SB!!!! They are older and richer for coffee culture!! Why they made it in 2018?! It is too late too. It is like children's making coffee will sell to coffee professional!! Crazy
Lu La
Lu La Vor 13 Tage
It taste artificial and way to sweet. I threw mine out
Karen Vor 14 Tage
Starbuck's represents the "corporate" interpretation of 'coffee culture"; and does not represent the authentic coffee culture in the USA. I am from San Francisco which derives its coffee culture from the Italians (dark roast). Starbucks is looked down upon in San Francisco. Unfortunately, the rest f the world thinks that food in the USA is just fast or junk food & corporate chains.
taryn Vor 14 Tage
Honestly, I don't see why people like Starbucks. Its overpriced, the coffee sucks, and they always give me the wrong order.
Art of The Sword
Art of The Sword Vor 2 Tage
A) It has free decent wifi and is open for long hours. B) People like ordering things online, i.e ordering online and picking it up at the store without waiting in line. (Why order from starbucks) people don't want to research other places that they don't know C) I have never received the wrong order from Starbucks b4 and I have been going there for quite some time.
Samridhi Sharma
Samridhi Sharma Vor 8 Tage
I'm from India and my father has same opinion as yours. And I've never even been to Starbucks.
Theo Skaltsis
Theo Skaltsis Vor 14 Tage
Gloria Jean never bought one from there either
Kevin Japanangka
Kevin Japanangka Vor 15 Tage
Other reason? YUPPIES are a dying breed.
Kevin Japanangka
Kevin Japanangka Vor 15 Tage
Everything American FAILS in Australia....why? America is PUSHY, and most of all they DON'T grow or make coffee. America the FAKE.
james rowe
james rowe Vor 16 Tage
Gloria Jeans good coffee!!!!! starbucks was bad enough!! but Gloria jeans coffee is insipid crap, good coffee should be a beatific experience, not a franchised homogenized one , that you buy like lemming, because of slick marketing campaign and assumption
Mary Nguyễn
Mary Nguyễn Vor 17 Tage
Starbucks also failed in Vietnam
JellyLovesFaith Vor 17 Tage
Melbourne has a few branches scattered across the city now. I don’t approve it and make sure to go to local cafes instead.
Karen Sandoval FlacaA7
I have to go to Australia!!!! I live in CA and I don't like that coffee chain.
Maria Plaja
Maria Plaja Vor 18 Tage
AUSTRALIA A CONTINENT? Now I get why all of you are a bunch of geography dummies if not even de cnbc can get it right... smh
The Iron Chancellor
It is though, well its sort of is. Some people say Australia is the continent and Oceania compromises all the surrounding islands, others think Australia and the islands surrounding it are all Oceania or Simply 'The continent of Australia'. Australia itself is large enough to be its own continent, even if you add New Zealand and Papua new guinea, Australia is by far the largest and is ridiculously larger then the surrounding islands. So yes, Australia can be classified as its own continent...
Pak De
Pak De Vor 19 Tage
I reckon it's because they don't serve beer in the morning.
M. K
M. K Vor 19 Tage
Sturbucks drinks are just glasses of calories, artificial flavors.. You can't call coffee the stuff they sell
Carrie A
Carrie A Vor 19 Tage
Good for you, Australia.
Nächstes Video
Why Xbox Failed In Japan
Aufrufe 2 000 000
Why McDonald's Failed In Iceland
Australia's China Problem
Aufrufe 4 700 000
The Rise Of Chick-fil-A
Aufrufe 2 800 000